Who are we?

Welcome to the web site of
OBSERVATOIRE de l’immatériel

The initial idea for a think tank (Observatoire de l’Immatériel), “The Observatory”,  dedicated to measuring intangible capital came to light at a “Cercle Finance 100”  luncheon in France in June 2005.

It was then that Jean-Marie Descarpentries and Alan Fustec, speaking in front of many CFOs from companies listed on the SBF 120, demonstrated with concrete examples that measuring and comparing intangible assets, thus looking at their progress, had both a financial and managerial dimension.

Few months after the Minister of the Economy and Finance, Thierry Breton, started the Levy-Jouyet Commission to study the economy of intangibles.

In 2010, The Observatory has become an association, open to all those who are convinced, as we are, of the important effect of intangible capital on the economical performance of organisations and on the key stake of measuring it. Following that logic,  a new membership policy has been put in place.

Since 2007, the Observatory has become a reference in France and abroad. Its expertise reputation
combined with the operational side of its methodology, now used in many companies, has brought
recognition by the French ministry of Economy, Finance and Industry; notably from Christine Lagarde
ministry service DGCIS; as well as by finance sector professionnals: SFAF, DFCG...

The Observatory, since 2011, has elected for president: Laurent HABIB, managing director HAVAS in France.

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